"We knew there was manual work everywhere. Order intake, claims, container planning, brand reports. peopleIX ran conversations with the whole team in hours and handed me a prioritised opportunity map with a sequenced roadmap." – Tobias Baum, CEO
The challenge
2E Family operates a portfolio of consumer brands across baby and lifestyle categories. The operations team runs everything end-to-end: order intake, claims handling, container planning, finance and brand reporting.
With every brand added, manual work compounded across every process. The leadership team knew automation was overdue, but had no reliable view of where to start:
- No inventory of how work actually happens: Processes lived in people's heads, not in documentation.
- No basis for prioritization: Which automation would pay off first was a matter of opinion, not evidence.
- No capacity for a discovery project: A classic consulting diagnostic would have taken months the team didn't have.
The approach
Instead of workshops and interviews spread over weeks, peopleIX ran AI-led voice conversations with the entire team in parallel. Every team member described their actual workflows: what comes in, what they do with it, which tools they touch, where things pile up.
The conversations probed every answer, reconstructing each process as it really happens rather than as the org chart suggests.
The results
From the conversations, peopleIX delivered a complete automation opportunity map for the whole operation:
- Every automatable workflow identified: From order intake to claims to container planning and brand reports.
- Impact-vs-effort matrix: Each opportunity scored with ROI estimates, so prioritization is grounded in evidence.
- Sequenced roadmap: A concrete order of execution the team works through, starting with the highest-leverage automations.
"The depth of what they surfaced would have taken us months internally." – Tobias Baum, CEO
What Tobias likes most about peopleIX
The speed from question to answer: the whole team was interviewed in hours, and the resulting map was deep enough to act on directly, without a follow-up discovery phase.
