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DEI
28 Sep 2025
3
min read

How diverse are our recruiting channels?

Evaluate recruiting channels according to the gender distribution of applications and derivative diversity measures.

Marie Weigmann
peopleIX Team

Recruiting insights — Which channels are particularly diverse?

Not every recruiting channel delivers the same results — that offers opportunities. Here you can analyze which channels deliver best applications and hiring. Identify where you can reach your target groups particularly effectively and optimize your budget where it has the biggest impact. This is how you make data-based decisions for more efficient and diverse recruiting strategies.


What does analyzing recruiting channels mean for diversity?

The diversity of your recruiting channels describes how balanced different genders and groups are represented in your applications.
A high level of diversity shows that you attract talent from different backgrounds — a sign of inclusive and broad-based recruiting strategies.

How diverse are our recruiting channels?

Your Recruiting Channels Show a moderate diversity With clear focal points:

Main channels dominate strongly

  • LinkedIn Recruiter leads with 1,411 applications (24.5%)
  • Stepstone Follows with 1,118 applications (19.4%)
  • Agency A Brings 883 applications (15.3%)

These three channels are already doing 59% of all applications Off.

Diversity analysis

Positive aspects:

  • 9 different channels Are active
  • Gute Mix of different channel types: Active sourcing (LinkedIn), job boards (Stepstone, Indeed, HeyJobs), personnel consultancies (Agency A, B, D), own website and recommendations

Potential for improvement:

  • Strong dependency From the Top 3 Channels
  • Referral program below average With just 224 applications (3.9%)
  • Relatively low website applications with 436 applications (7.6%)

Recommendations

  1. Strengthen referral program - currently only 3.9% of applications
  2. Site optimization for more direct applications
  3. Test new channels To reduce dependency
  4. Evaluate agency performance - Are 3 different agencies optimal?

The diversity is fundamentally there, but you could benefit from a More balanced distribution Benefit to minimize risks and potentially tap into new talent pools.

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