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DEI
28 Sep 2025
3
min read

How diverse are our recruiting channels?

Evaluate recruiting channels according to the gender distribution of applications and derive diversity measures.

Marie Weigmann
peopleIX Team
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How diverse are our recruiting channels?

The diversity of recruiting channels can be assessed based on the gender distribution of applications per channel.
Here is an overview of the major channels and their gender distribution:

Examples of distribution (male/female):

• LinkedIn recruiter: 909 male/462 female
• Stepstone: 707 male/355 female
• Agency A: 540 male/263 female
• Indeed: 515 male/293 female
• Website: 315 male/150 female
• HeyJobs: 164 male/102 female
• Referral (employee recommendation): 134 male/73 female
• Agency B: 116 male/64 female
• Agency D: 186 male/98 female

First observations:
• All channels show a higher proportion of male applicants.
• LinkedIn Recruiter, Stepstone and the company website in particular have a significant overhang of male applications.
• The quota of women varies depending on the channel, but remains consistently below the male quota.

Conclusion:
Recruiting channels are not evenly diverse in terms of gender. There is significant male overhang on all channels. If an increase in diversity (e.g. more female applications) is desired, the approach or selection of channels should be adjusted accordingly. Would you also like to look at diversity according to other criteria (e.g. nationality, age)?

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